Email Marketing Tips – How to Combine a Blog With Email Marketing For a Hyper Responsive List
October 3, 2008 by Michael Salapatek
Filed under Marketing Ideas, Technology
Building a responsive email marketing tip should be the goal of every email marketer. Getting a list to be responsive is getting ever more difficult in today’s attention-deficit world. Creating a blog is one way to overcome this and build a hyper responsive list.
Why is a blog necessary? Well, it stimulates conversation. It creates a community within your list. You have got to realize that a blog is an extremely tool to use for communication and for fostering a strong relationship with your list. You can also use a blog to brand yourself as an expert in your market.
You can also use this powerful weapon as a magnet for search engine traffic. Blogs are powerful search engine magnets when optimized in the right way. From there, you can grow your list further by giving away a free report and/or a free newsletter and including an opt-in form right there on your blog.
Now, blog posts don’t have be very long. They can be short snippets of information. Sometimes, you will want to post a long one to bring a point across, but most of the time, a short post should suffice. Then you email your list about it and invite them to comment. This stimulates conversation and gets your list to be involved. And that is really important for building that relationship and that responsiveness that you want with your list.
So go and start building a blog now! It might be the best thing you ever do for your online business.
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